- PLUG IN YOUR CM DEVICE TO GET STARTED COOLER MASTER FULL
- PLUG IN YOUR CM DEVICE TO GET STARTED COOLER MASTER PC
Right now, the strongest example of this strategy at work is probably Asus, who makes everything but RAM. They really wanted to push this "CM" offshot, where they put all of the stuff they're not known for, or whatever specialized products they want to do runs of.ĬM isn't even that bad compared to others. The quip in the article basically laid out their plan to be a one-stop brand. I remember a few people talking about it here, when they put out gaming displays. This is something I think they hinted at sometime last year.
PLUG IN YOUR CM DEVICE TO GET STARTED COOLER MASTER FULL
They're selling you on a full solution for all of your "PC/gaming lifestyle" needs. It's there to sell you on an aesthetic - they all have their own slight spin. At one point "Cooler Master" meant "cases and coolers" but in today's market the actual product family associated with the brand seems almost arbitrary. If they could put out mobos and ram, they probably would.
PLUG IN YOUR CM DEVICE TO GET STARTED COOLER MASTER PC
For every single thing to do with your PC and everything to do with everything to do with your PC, they want to be able to sell people something suitable with their name on it. Cooler master wants to be one of those brands that is your whole desk. I'm not against a company trying to make money but this is really low effort on their part.Mmm, but the strategy isn't to bring something new per se. TotallyThese can be had on amazon minus the branding $10 - 20 for a couple years now.